How to Use Instagram to Build Your Brand

by | Jul 2, 2024 | Internet Marketing

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If you’re really paying attention to the changes within the industry, it’s clear that social media has really transformed the way companies do business. Because of the real-time customer reviews and viral impact a post can have, companies have to be so careful about their online reputation. On the other hand, social media can be really powerful if you’re looking to build your company’s brand. If you’re just getting started, consider using one platform. Once you get the hang of the platform, you can branch out and try others. Consider these three tips to help you use a social media platform like Instagram.

1. Define your target audience.
When you first started your company, you probably knew who you wanted to target. It’s foolish to believe that your one product will work for every single person on the planet. It’s so important to get specific about the ideal customer. You’d want to know their favorite foods, tv shows and hobbies. Once you know these types of details, it’ll be easier to find them and market to them online.

2. Take a look at what similar brands are doing.
You’ll also want to take a look at what other brands seem to be doing. If you notice that some companies are having a lot of success with Instagram Stories or Instagram Live, it might be good to adopt these same strategies. If your Instagram feed isn’t the loveliest and you’re trying to target Millennial women, it might be time to get particular about your visual aesthetic.

3. Leverage the expertise of others.
Don’t make the assumption that you need to know and do it all. After all, you do have a company to run. Utilize the expertise of a digital marketing company in Chicago to make strides for your brand. They’ll be able to monitor and increase your effectiveness in the marketplace as well. If you have any particular desires for your online appeal, make sure that you communicate those wishes to the digital marketing company in Chicago.

If you decide that you’re ready to move forward with building an amazing Instagram account that gives you the traction and profits you desire, consider contacting a firm like EM Search Consulting, LLC to help you make those dreams come true.