When you run a private counseling practice, it can be difficult to get going or to have a steady stream of clients. Most people rely on referrals or tend to visit those counselors whom they see advertised in prominent places. In order to become one of the counselors clients in the area readily turn to, you need to understand the importance of private practice marketing. It’s not an overwhelming process, and with a little time and patience, it can be quite productive.
Be Heard
One of the best ways to become well known throughout the community is to make yourself heard. You want potential clients in the area to look at you as the expert in the various areas in which you specialize. This can be accomplished by writing articles in local newspapers, offering newsletters to nearby neighborhoods and speaking at various well attended events. If you are unsure about where to start, inquire at the local library about any free seminars they would be interested in sponsoring or newsletters you could post on their bulletin board. Starting out small is never a problem in private practice marketing.
Words on Paper
It’s no secret everyone uses the Internet for just about everything today. This includes finding information on various emotional issues they might be experiencing. Many people are looking for more than a website today; they want articles or information about various illnesses or conditions and how they can begin to help themselves. This can be accomplished through a regularly updated blog right on your website. This allows you to show off your expertise in your area and offer potential clients valuable tips to help them get started on the road to recovery.
Mailers
It is never too late to resort to sending introductions through the mail. A simple letter or postcard highlighting your specialties, your office location and a few testimonials of previous clients will help potential clients feel comfortable trying out your services. If you consistently send out mailers, you will become better known throughout the community.
Private practice marketing takes a lot of trial and error to find the techniques that work right for you. A few of the top techniques to try is giving free seminars, writing articles, sending out mailers and starting a blog on your website. Some therapists use all these techniques, while others use just one or two. Start out small, trying each step to determine how effective it is before moving on to the next step for the most effective marketing.
