In today’s world, businesses have to have an Internet presence if they are going to be successful in reaching the number of customers they need to have a profitable business. Dentist Internet marketing is one of the most effective tools for advertising today with small budget attached to it. So what are the advantages of Internet marketing and how is it done effectively?
Website and Facebook Page
A website and Facebook page is standard for dentist Internet marketing in this century. On these two Internet presences, there will be basic information about who you are, the services you will provide, your prices and a way to send a message via email or a phone number to call. This is where you will post specials, such as 50 percent off of a cleaning for August or free x-rays for all of June.
Be sure to keep your website and Facebook page up-to-date. What does it say about your business if the phone number does not work or something else is wrong? Have relevant information on these two sites that tells the consumer you are current and aware of dental issues today.
Customer Emails
When you have a new patient, you will have them fill out paperwork. It would be a good idea to ask for their email on the paperwork. When you have a special or want to remind them of a check up or an appointment that is coming up, simply send an email. Some people do not like to receive lots of emails so when the dentist Internet marketing is done by email, be considerate and do not flood their inbox.
Efficient Payments and Appointment Notification
Another advantage of the dentist Internet marketing method is the website can be set up for the patient to make payments and to receive appointment alerts. If you tune your patients into the website, it is an efficient way to get information to patients so you can continue the dialog with your patients.
New consumers to your website will be able to tell this is more than a website to let people know you exist; it is a website to carry on a dialog between the professionals and the patients. The commitment has to be to continue the conversation. The entries on your webpage should be dated “today” so the general public knows the information isn’t last year’s hype.
