Despite the fact that it has been around since the very beginning of online marketing, SEO, or search engine optimization, remains the key consideration for businesses seeking better visibility on the Internet. Of course, SEO for pest control companies can be difficult to achieve, particularly if you lack experience here, or you’re more focused on serving your customers than on digital marketing (as you should be). Here are five things to do to improve your SEO results.
One of the most important considerations here is that you go local in your SEO efforts. If you attempt to optimize for just “pest control”, you’ll be competing against virtually every such company out there. However, if you optimize for “pest control in Atlanta” or “pest control in Fulton County”, then your audience immediately narrows, and you’ll have a much easier time gaining rankings in the SERPs.
Claim Your Google My Business Page
This one might not seem connected to SEO for pest control firms, but it is. Google My Business is a powerful tool that offers immediate visibility to your target audience, particularly if you are able to make it into the 3-pack of local listings. Given the massive rise of smartphone use to locate companies in a searcher’s nearby area, you cannot afford NOT to claim your Google My Business page.
Keyword Research Matters
It bears mentioning that you need to consider the keywords that you optimize for with care. We’re not just talking about bid values for PPC campaigns. We mean the actual usage by your customers. Only target keywords and phrases that your potential customers are likely to use and leave the more exotic stuff alone.
Optimize Forgotten Areas of Your Website
Sure, you know that you’re supposed to use keywords when writing your website’s content, but did you know that you can optimize many other areas of your site? Think meta data, image titles and alt titles, even your linking structure.
Seek Valuable Inbound Links
Finally, remember that Google sees you as more authoritative if you have relevant inbound links from high-value sites. Look for links from local publications - newspapers and your local chamber of commerce. Industry publications will also work here.
If you find that you need a helping hand, we invite you to get in contact with Best Pest Marketing. We have years of experience with SEO for pest control clients, and we can build your business, too. Call us at 866-319-2055.