Starting a new business is the easy part. Marketing and promoting the new business is what will really take a substantial amount of time and effort. The costs associated with old-school advertising can be extremely prohibitive. With television and print ad campaigns, the cost could run anywhere from £500 to £500,000 depending on the publication or network station that is used for the advertisements. Online marketing is another form of broad scale advertising, but it can be very tedious and hard to rise to the top of the search engine ranks. Since most people aren’t rich, these just aren’t very feasible options. People have looked for alternatives to make the process not only cheaper, but easier as well. Pay-Per-Click (PPC) is a viable option for people who are just starting to establish their business online, and it has increasingly grown in popularity over the last decade.

So What Exactly Is a Pay-Per-Click (PPC) Marketing Campaign?

Let’s face it; it’s a brutal game trying to get to the top of search engines. Businesses need to be in it for the long haul, and they will do whatever it takes to try to gain an edge in the rankings. Pay-Per-Click is such an attractive option to new business owners, because they only have to pay a set amount of money per click. This method of advertisement allows them to be listed on the very first page of the search engine results for a particular keyword of their choosing in some cases. Whenever a person decides to click on the ad, then they will pay for the click. Most people know these ad sections as “sponsored links” that show up whenever they search for something.

Plan Your Budget and Search for the Best Terms to Bid On

PPC isn’t only used by new companies. Since it gives such great results, even large companies like Progressive, Aetna and Geico use it. Even though it may seem like it is a cheap option, it can still get quite expensive if you don’t pay careful attention to how much you are bidding for certain keywords. Most companies start bids low, and they still get effective ad campaigns with a lot of clicks. Planning your PPC ad budget is pretty simple, since most companies that offer the service have calculators that will display your daily budget allowance and how many clicks you will get when you pay a particular bid price. Traffic is what it’s all about at the end of day, because traffic converts to sales much of the time. A PPC campaign will definitely get you traffic.

How to Effectively Choose Phrases and Keywords

Choosing keywords carefully is the most important thing you can do with a PPC campaign. If you are attempting to sell a service or product, then you will want to include the world “buy” before your main keyword. This will help to weed out people who are just searching for information. The ultimate goal is to have paying customers, so these are the people that you will need to target to get the best results. Just remember to stay within your budget when bidding, and use particular phrases or keywords that will get you qualified traffic.

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